The seller or the seller types: Parma ham ‘. And obtained during the ham, unpacked, and cut a few slices, the customer sees already: the current offer of the supermarket is a matching red wine that, left standing on the third shelf. Or he presented a beautiful honeydew melon with appropriate recipes and serving suggestions. The customer can look at then, he waits so long, this is can be sure also to animate in case of one or the other, to buy the red wine or the melon to the Parma ham “, explains Rebetzky. In addition, his company build up a large database, which offers important additional information about products, from origin of allergens to nutrients.
The Parma ham comes from the Parma region, from the small village of XY, has a certain fat – and salt to the nutritional value, the minerals, vitamins and allergens. So he can make a very good picture. This content management on the scale is a very exciting topic because it refines the human-scale interaction”, so Rebetzky. What will increasingly take place in the future, is profiling. So you could advise, if he wishes it, personalized the customers. Someone has, for example, a milk protein allergy and can digest any raw milk cheese, then the information that a selected cheese containing milk protein of great importance is for him.
He could keep his customer card at the scale and the information tailored to him: this cheese is for you due to the milk protein content not to be recommended. And the more we know the customer, we can also give the truer tips him. Let me give another example: many sales decisions are age-dependent. Customers of the younger generation, maybe more often, have a party. And these customers will get then more party tips, like the cheap chips or tortillas in the promotion and the matching pickled olives, because you know, in this generation there is more finger food. The middle generation, however, which is usually more money but less time available, “would you rather recommend the upscale Tuscan cold cuts plate with Parma ham and salami of Parma and some ciabatta to do so”, says Rebetzky, who will present the most important technology trends in the trade trade Congress Voice days plus in Nuremberg.