Higher conversion rates and shopping cart values than on the desktop: Munich, 16 September 2013 tablets become the successful, flexible shopping opportunity in the fashion segment in particular and affect currently E-Commerce significantly more than any other device technologies. QUISMA’s international performance network has investigated the German offshoot of the strongest international fashion-online-shops on their tablet capabilities: Zalando, Nike, adidas, Otto, s.Oliver, Hugo Boss, were Ralph Lauren, H & M and Zara on the basis of a scoring model developed in the four basic performance areas home, rated weighting of different product detail page, shopping cart and checkout. The result: The most fashion-online-shops have optimized their website still not sufficient for Tablet PCs and long yet not fully realise the potential of so. All tested shops showed shopping cart checkout top, flop good approaches for sale via iPad & co.. Especially the shopping cart is already most providers for the Tablet format well suited. Nike here reached the full number of points. The product detail pages presented themselves, however, mixed.
Zara was last here. It lacked trust elements and a zoom function, in addition the buttons have become quite small. QUISMA has come to interesting results in the investigation of the home pages: Although Zalando and Nike in the overall lead, they had the weakest result here from all service areas. In contrast, five of the online shops here have your best or second-best result. The checkout process is less well placed so far: eight online stores showed considerable deficits compared to the other quality criteria.
Julian Stein, team leader conversion optimisation QUISMA: The Conversionerfolg is based significantly on the device-oriented control of the Web site. Who wants to be future-oriented, must invest in the technologies and it should pay special attention on the optimization of the tablet. Requirements of the target group but increase. In order to meet these requirements, permanent testing is necessary, that continuously adapts Web pages to the needs of the user and ensure that the best possible results from the traffic can be siphoned off.” “The study of fashion shops in the test: Tablet appearance of international top-seller” available free for download under. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.