As markets react to this? Is their division "in cellular level. " For example, the mobile phone market to migrate, "tectonic faults" of the market increases: there are phones "simple", "for pontov" and "gadgets." Within each group of goods are prevalent category, which At first glance associated with it. And as consumers react? 1. "Concrete consumers." Products are increasingly differentiated, and consumers are less differentiated among themselves and are less responsive to advertising messages. Threshold of drawing attention to goods is significantly increased, most notably on such proposals saturated markets such as alcohol – on any other you will not find such creativity in the forms design, the assortment of product ideas.
2. Hunt for impressions consumption experience, rather than the product. Until the early 90s of last century – the time shortage of quality, 90 years – while lack of information, the 2000s – the time gap experience. Buying a product, a person pays for a new experience and sensation when using it. Even in the B2B market consumer does not want to buy just a "piece of iron," so universally growing wave of branding ferrous metal, cement, aluminum, etc. 3. The thirst for novelty and conservatism.
The consumer gets tired easily from familiar brands and product lines requires the development, flavors, packaging, etc. On the other hand, an apple and orange are invariably the most popular on the juice market. 4. The desire to express themselves through the brand and the desire to nologo (naturalization). There is a cyclical market development – from the highly branded to noname and back.