Usability) of the functional web site. In general, the predominant sound management minimalist style and the business sector Runet, the quality of site design, many customers of Russian companies are correlated with the status and quality of services and products of these same companies. As a consequence, most owners of Russian companies in recent years begun to pay particular attention to this matter. Already we can say that the design quality of Russian web sites of large companies in terms of design does not yield many European competitors. Due to the growth in Russia, the number of design studios that offer design / create a site design in recent years has increased the quality of the presentation of information (web design), and It is clear that the Russian web developers are repelled from the global experience, sometimes not hesitate to copy solutions for web design, "run-in" in the West. Features and differences of European design websites from the Russian evident. One has only to evaluate the design of the official websites of European countries: (website "Visit London", UK), (website Louvre museum, France) (Web Website of the Government, Czech Republic) / ru, (web site "to visit Estonia, Estonia), etc. The European web design in many ways similar to the U.S.
web design, most of official Europe Web site, with the reception of fixed layout, such as electronic journals of A4. In the style there is "weighted" minimalism, often with elements of web design, borrowed from the print design: big headlines made using the classic fonts Serif family Times New Roman, Georgia, Garamond, Antiqua, Book Antiqua and the warm tones of natural, "natural" colors in the elements of web design. Also of note is inherent in Europe and America are drawn to the interactivity of Web sites. Many solutions for design corporate sites of European organizations contain the active graphical elements on the basis of technology Flash. This allows us to optimally develop an interactive "dialogue" between the user and the interface. Thus, Getting the design of corporate web site, you should seriously think about using interactive graphics. In the matter of establishing the optimal "dialogue" between the user interface and web site through Flash-use graphics to many Russian developers still need to learn from their western counterparts. Indeed, the interactive interface of a corporate site more interesting and memorable for the user and potential customer in one person, since allows to captivate the user and create a proper promotional effect, or as they say advertising designers – to create a WOW-effect" at the first call to the company's website.
However, the use of Flash-Graphics is considered unsafe and Oxigen beware of abnormal fascination Flash, having before it a more modern and safer technologies (ECMA / java-script, HTML5). Summarizing the facts mentioned in the article, it is worth noting that the design of websites official European institutions can be defined by such epithets as "easy", "balanced", with its inherent Europeans classical interpretation of visual solutions. Wanting to please the Russian or European audience ("hit the target"), continue to develop web-design, pre-clear definition of the potential audience web site, its tastes and preferences. We hope that the facts stated in this article will help you in developing Web sites, as adapted for the target audience. Progress in the development of web design!