Why is Russia in the field of outdoor advertising are hardly used new information technologies? "On the one hand, my question seems to be incorrect. Professional outdoor advertising market could lead to dozens of examples of implementation of automated lines, large format printing, pixel-typesetting machines and t.d.A sometimes even being introduced indoor advertising system based on consumer lcd televisions that are not intended and do not provide constant round the clock work. But even so! Streets and highways of Russian cities are made to blunt banner konstruktsiyami. According to ConocoPhillips, who has experience with these questions. couple of years in the advertising world does not cease talking about the application of digital signage network in the advertising industry, but further talks it never comes You can refer to a crisis and no real working technology and hardware About a year one of the companies in our group cooperates with Korean manufacturer Vitze (Models Display Vitze) all the required elements digital signage network. Experience of cooperation is not for sale information displays, servers and software, and comprehensive integration of the components of digital advertising network, depending on the size of the project. Summarized the essence of the system, just for the sake of understanding. Without hesitation Futurist explained all about the problem. At various points in the city on streets or in places (though in different parts of the world) are established professional information display with built-in computer on which the network (WAN / WI-MAX/GPRS/CDMA/3G) loaded advertisement content and playlists. For the separation of advertising resource network among advertising agencies, monitoring and control of the operator receives crm server. .
The most effective magazines, working for the advertiser, and bringing new customers are publishing publishers 'Business World'. From the experience of many companies involved in over ten years of his reklomirovaniem product in the media (the media), we can clearly distinguish the most popular editions and in demand by the consumer, and occupying the top niche in a number of popular magazines and newspapers in Moscow and Moscow region Advertiser: 1. 'Products and Prices' 2. 'Decoration & Repair' For many years, these publications gained momentum in terms of performance over the entire profile of activity around us, related companies and holdings. Most companies conducting marketing over the effectiveness of a particular edition of the increasingly inclined to the above journals.
Many people believe that advertising on the Internet offers far more efficiency than the media, but despite fairly thriving in our country and abroad on the Internet, not everyone and to this day have a computer at home or, more precisely, not all age category of citizens (our parents, grandparents, and a percentage of the younger generation) are not faced such a challenge to master the computer virtual spaces. In view of the kind of their studies, work, most people probably will not soon a necessity and the need to have on hand this magical wand-vyruchalochku.A therefore refuse advertisements in newspapers and magazines and go completely on the Internet, not the solution to the problem, because the Internet and media are closely related to each other as man found in a magazine ad or a module that other firms will see and address online sayta.A likelihood that podrebitel stumble on your site is very small – one in a million. If, of course, it does not advance on the key demands in the search engines: Yandex (Yandex), Rambler (Rambler), Mail.ru, Google, Yahoo, Aport, Web Alta (Alta Web). All this is necessary so that the client saw you .V any site, like any home it all starts with fudnamenta and whether he pledged, will depend on its future. Subtleties to create a site very many, this is a true science. Also very effective advertising for all kinds of souvenirs:: pens, key chains, umbrellas, t-shirts. Print logo and information about your company, presented to the client will increase the company's image and will serve as a good reminder of her.
The business world is volatile and mobile, the changes in the market dictate the need for new and operational solutions to problems in marketing and advertising. Need to find its niche in the constantly changing requests consumers and competitors' responses. Many of the issues that determine the profitability of the company, "sweeping" of CEOs. Not always exist in the company's marketing and advertising department is able to respond quickly to changing market conditions. Because the market is changing every minute. Planning an advertising campaign is a logical sequence of actions aimed at setting objectives, identifying solving tools and a plan of assigned tasks. Theoretically, the process is simple and includes an overview of the situation, the formalization of guidelines suggesting the problem of where and how to advertise your product or services, making decisions about how to perform these tasks? Advertising agency will help you in planning and cost estimates to implement these decisions.
But the problem is that the subject of an advertising campaign, and simple theoretically, in practice, as it turns out great challenge. The main reason for the difficulties of planning an advertising campaign is the difficulty of choosing from the existing wealth of options for solving the problem most optimal solution. Advertising agency will not leave you alone with the problem of implementation of your promotional ideas. Have you noticed that, despite the attractive design, your advertising does not work? So what's the deal? May be in this ad lacks the most important – a strong ideological or creative foundations that can "hook" to intrigue consumers? Creating such a framework, in an advertising campaign, a bright creative concept – One of our main specialties you can be sure that it will be done in a professional manner at all stages of its creation from the creative concept to delivery of finished products. At your service: Development and support the campaign.
Market analysis and marketing research. Graphic design, corporate style. Creation and promotion of the brand. Design and printing of printing. Selection and production of souvenirs products. Organization of corporate events. Creating Web sites with content management system (CMS) Organization of holidays. Organizing Show Programs. Design and placement of outdoor advertising. Creative concept – Creative (From Lat. Creatio – creation, creation) – the process of creating original, innovative creative ideas. A unique idea, which forms the basis of total advertising and marketing campaign. Develop creative concept actually reduced to the creation of its separate components – a document with a logical and factual justification, slogan, sketches of advertisement (print ads, website design, printing, infomercial script, and so e). that will bring home the idea to the broadest audience of different communicative means. Full service advertising agency – creative approach to every case. Advertising agencies are a bright idea, and most importantly, to realize it in a dignified manner. Only one right word can turn the life of your company in a new direction. And lead to a stunning success in the advertising campaign.