Tag: business & economy

International Competition

Motivation and care of existing employees are of fundamental importance of increasing international competition, as well as the transparency of the labour market are only two reasons why companies always find it hard, to find qualified staff and to keep. Personal marketing is to remedy this. Companies throughout Europe are complaining about the increasing trade and lack of leadership, which is due on the one hand on the consequences of demographic developments, as well as on the other hand on the transparency of the labour market. It is only the logical consequence that companies have today significant difficulties to find not only professionals and executives, but generally qualified personnel and then in the long term to bind the company. In the course of these developments, our HR marketing becoming more and more important.

The transfer of the marketing thinking on human resources understanding is generally under HR marketing. The areas primarily affected by the personal marketing is that Staff market research, taking care of the employees and the recruiting. In this respect, HR marketing aimed to existing employees (internal focus), as well as to potential candidates (external focus). In the heat of battle internal focus is the implementation of personnel marketing often neglected inexcusably, which can jeopardize the success of the external personnel marketing. Are there but the employees say future colleagues, which allows the laboriously constructed (trug-) image of the ideal company abruptly can destroy a candidate through a few comments or anecdotes from the past. With the help of internal personnel marketing an increase in employee satisfaction can be achieved and ensured, that the staff out there actively that image of the ideal employer for. The most common instruments of internal personnel marketing further and advanced training opportunities include mission statement in terms of staff development job rotation company (image) equitable remuneration incentives as Bonuses or profit-sharing social services of the company in the operational implementation of job rotation is usually between two different forms distinguished, which can however be combined: Jobenrichment: task switching in different high requirement level (job enrichment) Jobenlargement: task switching within a request level (activity extension) human resources development, as well as job rotation pose a considerable administrative burden, which in more companies suitable software solutions are to support these two aspects used.

Flensburg Frank

Online shop for Beachcruiser and Chopper bikes turns up after the Christmas feast is before the summer. The young custom bike is forging RF cycles with fresh momentum in the new year. The marketing of the House’s own online shop will focus in the first half of the new year largely due to Lubeck and its surroundings. A short resume for 2010 and the Outlook for 2011 Frank looks for holder of Hannes: we did in the last two months of last year quite closely based in the marketing work. It was increasingly advertised on Facebook, target area has always been the North of Germany. We have collected in addition to the Facebook fan page in the viewing field experiences and want to start with this knowledge in 2011 more. For 2011 we proceed more stringent and planned in addition to the basic social media marketing in our actions. The first steps of our concept focus on Lubeck and surroundings.

The reason for this choice is to the characteristics of the city. Lubeck presents itself as a city of short distances”itself, which Lubeck makes particularly attractive for cyclists. At the same time, Lubeck as a student city is very young and lively. The combination of these properties is our target group. We want to reach these particularly through their needs-tailored promotions and special offers. So we are looking for Lubeck’s hottest bike as soon”. Tuned is by the customers themselves on our Facebook fan page. The bike with the most votes wins a terrific bike navigation device.

“RF cycles plans road shows in addition to some special projects also in major Northern cities. Apart from Lubeck are among others Hamburg, Kiel, Flensburg, Hanover, and Rostock. This is to make known all about products and brand.

SME Day 2010

Hessian middle class fit for the future: demographic change will challenge the Hessian middle class is well prepared for the future. The Hessian middle class report comes to this result 2010 “, which was presented in the context of the medium-sized tags. About 150 entrepreneurs and entrepreneurs discussed the results in Wiesbaden. “Wiesbaden, January 03, 2011 – the course has been set”, said Hesse’s economy Minister Dieter Posch, who opened the event. He suggested three themes the Hessian companies, to which they should strive focuses on: obtaining and training for specialists, the innovation-oriented research and development and the opening up of new markets. The Hessian SME report 2010, which is based on a survey among 6,000 companies, show that here are the most important fields of action. 2015 annual average 147.000 workers are missing us”, said the Minister.

Therefore, it is time for a farewell to the folly of youth. We must increasingly on use the experience of older workers.” This contributed also the qualification campaign of the country clubs in eleven funding programmes and a roof. The Finance Minister urged the entrepreneurs and businessmen also to seek cooperation with universities, research to open up even more for the practice and to be able to offer innovative products. This agency as a State economic development agency give the Hesse with its lines of action many assistance. Pent-up demand is the Minister at the international orientation of small and medium-sized enterprises.

Although other countries offer great growth potential, yet 56 percent of the Hessian entertained no international business relationships. The State of Hesse support entry into new markets, for example, through the participation in trade fairs abroad. Here you can make first contacts”, the Minister recommended. Hessen offers ideal conditions small and medium-sized enterprises. We have a “excellent infrastructure, and there are a variety of education and cooperation activities”, summed up Palmer.

Ahlen Crisis

Meet imbalances attractive to and “Word-case” scenario in advance it matters, already the strategy crisis as the first stage of gathering lopsided (change in the market position, increasing competitive pressure, falling customer interest and others) to identify in a timely manner. Often there are only a few weeks between a crisis and the bankruptcy of the company, i.e. a crisis first recognized in the late stage of the liquidity crisis, a recovery is very difficult. The insolvency risk of a company is determined by various factors. Allow only very rarely a cause attributed to bankruptcies, although is an important factor on the insolvency development profitability and their change. Bankruptcies are always an exemptions. Especially small companies leave the market through a silent liquidation without insolvency proceedings. The absolute insolvency Ahlen can give only a very rough indication for the insolvency risk: to quantify the potential danger closer, which must absolute numbers are related to the total number of companies.

Corporate risks not overnight: rather they announce themselves with more or less numerous and not directly visible to the part of the symptoms. Who accepts risks and strategic mistakes in advance, can master already crises in advance and so also the crash in a worst-case scenario “to avoid-Insolvenz. CF. Becker, Jorg: Strategy-check and balance of knowledge, ISBN 9783837073058. For the early detection of gain called soft factors”imposed new orders in the industry, inflation rate, customer satisfaction index, Cash Flow, internal disease, and retention of an increasing importance. Balance sheet and BWA provide only historical data. Not derive can including trends and innovations that are not reflected in the product or services of the company to be so important signals of an impending crisis be.

Data on age of machinery, repair costs and downtime are important along historical financial figures. R & D-cost when compared to the competition or patent applications. CF. Becker, Jorg: Management cockpit of the intellectual capital report, ISBN 9783837046540. The more and more increasing dynamics of the markets at the same time reinforced the pressure a perspective-oriented planning based on. CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. It comes up faster than to set the competition in the future environment, i.e. in times of rapid change, early detection/warning is increasingly becoming the silver bullet: hazards and risks are tracked this way, before they show ominous consequences for the company, opportunities/potential can be captured before they are lost.

Sweet – Berlin Celebrates

A year ‘colorful Chocolateworld’ Ritter Sport now with the SchokoWerkstatt adult Waldenbuch/Berlin, in January 2011. A year ago, the colorful Chocolateworld in Berlin opened Ritter Sport. Since then, small and big fans of colorful chocolate squares in the world storm, so far over 460,000 visitors were counted. The secret of success seems simple: chocolate as far the eye can see! For the Swabian family business Ritter Sport is like in a fairy tale: a year ago, no one would have expected with such success in the capital, internally was calculated with 500 visitors per day. The doors opened on January 15, 2010, since then 1,000 guests to visit the colourful Chocolateworld average daily”, at the weekend, up to 2,000 visitors a day come.

Our offer seems to have met the taste of the Berlin”, attracts Andre Behnisch, head of the colorful Chocolateworld, a positive conclusion. Makes us really proud that we are not just a tourist attraction, but also her heart for chocolate here discover many Berliners.” Almost half of visitors comes from the capital city, many for the umpteenth time. The positive balance is no reason to rest on the success for Ritter Sport. In the first year changes have been made so doubled the capacity of the SchokoKreation and just in time for the anniversary there is another novelty: the Schokowerkstatt for adults! Now, evening great chocolate lover in the world of chocolate can dive and make individual square unique under the guidance of a Chocolatier. The new offer takes into account the requests of visitors. Many adults have not understood why were only children in the SchokoWerkstatt. Now they are also masters of chocolate to take home at the end of the evening her own composition”, Andre Behnisch is pleased. As a little thank you for all Berlin chocolate fans offer a sweet 1st birthday: on January 15, 2011 are 50 great among all visitors Chocolate surprises is giving away, there is also the entire Saturday 10 percent discount on all purchases in the SchokoShop and all food and drinks in the SchokoLateria and SchokoLounge, as well as on individual tables in the SchokoKreation.

With the anniversary offer, we would like to especially thank you”say. The reception in the capital was great! We hope in the future to be able to meet the expectations of the Knight sports fans”, so Behnisch. The colorful Chocolateworld”in the French road 24 in Berlin-Mitte is open daily. Visitors can experience Monday the chocolate world Thursday to Wednesday from 10 am until 7 pm to Saturday until 20: 00 and on Sunday from 10 to 18 h. The admission is free. Now it can be celebrated in Berlin’s sweet attraction also outside opening hours. No matter whether family celebration or company event anyone can discover Berlin’s good side. There is more information on the Internet at press feces file: Alfred Ritter GmbH & co. KG Thomas Seeger Alfred-Ritter-Strasse 25 71111 Waldenbuch Tel.: + 49 (0) 7157 97314 fax: + 49 (0) 7157 97394 E-Mail: public: news GmbH Sinje Vogelsang ABC-Strasse 4-8 20354 Hamburg, Tel.: + 49 (0) 40 866 888 20 fax: + 49 (0) 40 866 888 10

Congress Voice

The seller or the seller types: Parma ham ‘. And obtained during the ham, unpacked, and cut a few slices, the customer sees already: the current offer of the supermarket is a matching red wine that, left standing on the third shelf. Or he presented a beautiful honeydew melon with appropriate recipes and serving suggestions. The customer can look at then, he waits so long, this is can be sure also to animate in case of one or the other, to buy the red wine or the melon to the Parma ham “, explains Rebetzky. In addition, his company build up a large database, which offers important additional information about products, from origin of allergens to nutrients.

The Parma ham comes from the Parma region, from the small village of XY, has a certain fat – and salt to the nutritional value, the minerals, vitamins and allergens. So he can make a very good picture. This content management on the scale is a very exciting topic because it refines the human-scale interaction”, so Rebetzky. What will increasingly take place in the future, is profiling. So you could advise, if he wishes it, personalized the customers. Someone has, for example, a milk protein allergy and can digest any raw milk cheese, then the information that a selected cheese containing milk protein of great importance is for him.

He could keep his customer card at the scale and the information tailored to him: this cheese is for you due to the milk protein content not to be recommended. And the more we know the customer, we can also give the truer tips him. Let me give another example: many sales decisions are age-dependent. Customers of the younger generation, maybe more often, have a party. And these customers will get then more party tips, like the cheap chips or tortillas in the promotion and the matching pickled olives, because you know, in this generation there is more finger food. The middle generation, however, which is usually more money but less time available, “would you rather recommend the upscale Tuscan cold cuts plate with Parma ham and salami of Parma and some ciabatta to do so”, says Rebetzky, who will present the most important technology trends in the trade trade Congress Voice days plus in Nuremberg.

Nixdorf International GmbH

Looking back on nex-con 2011 in bad Segeberg as full success soIT GmbH assesses the participation on the nex-con 2011 in bad Segeberg. The software and consulting for open source technologies from Lubeck has seen for new, interesting contacts. The performance of innovative warehouse logistics solution attracted many interested parties, so that further concrete follow-up talks agreed on the spot. As an exhibitor of the nex-con 2011 soIT numerous promising could discussions with representatives of medium-sized companies. The storage solution helps companies to optimize their processes and to accelerate the ability to provide information to customers.

In addition to the future-oriented storage solution, IT professionals from Lubeck showed applications to the topics of IBM server technology, storage solutions, high availability, virtualization, and groupware. A mood barometer for the interests of the customers was the nex-con 2011 Conference in the North for us for solutions in the field of logistics”, so Bernt Penderak, Managing Director soIT. The trend is clear: the companies are looking for solutions to your management processes at the highest level making. A comprehensive information system to support operations. Easy to use, flexible and adaptable to existing applications in the enterprise.” After the event, team of the soIT participation shows more than satisfied at the nex-con 2011 in bad Segeberg.

About soIT soIT GmbH, software and system House in Lubeck, brings over 20 years of experience in the areas of software development and consulting on all major platforms including Windows, UNIX and Linux. soIT convinces with high expertise, comprehensive service and practice-oriented know-how transfer. The long-term customers include leading companies in the automotive industry, auto parts and plumbing supplies, as well as other industries. The services range from interface programming system technology to individual solutions. Is based on its own Products and solutions in the areas of customer relationship manage-ment, enterprise resource planning and inventory management, as well as open-source developments. The solutions help to improve work processes within the company, to build fast communication channels, and to provide comprehensive information both inside and field sales as customers, suppliers and partners. Furthermore, management and archiving, ICT and IT-Security operates soIT as a system integrator in the fields of documents.

Job Octopus

The State has the task to protect the livelihood of the local economy, to oversee the economy, to ensure a healthy mix of large, medium and small enterprises and to ensure obtaining maximum income for the whole of the people. (LV RLP VI. Artikel 51). ” What does that mean? It means that the various factors to be considered are: physical goods to satisfy the vital needs of the people social justice and decent existence maximum yield and mix different sizes of business. So the profit of a company has a natural adversary: the decent existence. This concerns the employees, which are also part of the people of course first and foremost. Article 52 is something clear: the economic freedom of the individual finds its limits in respect of the rights of the next and the requirements of the common good”. “The Easter falls one perhaps someone one who asked the question: who is in reality my neighbor?” (Luke 10,29).

The next”is actually not mandatory can be found at the top managers. The employees are the next”of a company. It is important to create a balance between company sizes. The more “enterprise organizations in a region are present, they are more powerful. Now you may wonder why the State doesn’t mind, or even encourages this attitude.

An entrepreneur who in his company tolerate no Works Council, and dismissed each newly elected Council once gave me this answer. He said: if I don’t like the country, I’m closing the company. I earned enough “.” What we need in this region is more balance between all interests. Every entrepreneur can continue to train employees and qualify instead of him to released. This could use just the older applicants intimated by Ms. Anita Baljewic, or people with disabilities. If we qualify medium to long term more people further we can sophisticated fashion the work and business processes, and in the long term to serve as the region. One should not forget one as an employee, nor as an entrepreneur: all resources are limited, even human. The question is, how to use them, and whether they are gently used. We represent the true capital of this Covenant and the country: the workers. Why not again we buy our books at the bookstore of our confidence on the ground? You can see directly to do something good to whom. And we weaken the power of the large company. Job Octopus swims to Koblenz by Sascha Manns is licensed under a Creative Commons Attribution NonCommercial-NoDerivs 3.0 Germany License. Based on a content under about this license you can get permits under saigkill.homelinux.net. I thank slettvett for providing the image see CC-BY.

Visual Merchandising

Globe presented there its self-developed solutions for sales support and employee information via large screens Cologne, December 2008 members and guests the Visual Merchandising initiative E.v. (VMI) met Wendel on December 3, 2008 at the invitation of IT-chef Franz Herter in the headquarters of the Globus SB Warenhaus holding GmbH & Co.KG in Saarland St.. Globe presented its self-developed solutions for sales support and employee information via large screens there. Of which are now installed in the SB department stores of the company over 90 pieces, in addition to more than 60 digital monitors in the checkout areas and 70 screens in the operation scales, which transmit also customer information and advertising. We want to make tangible the uniqueness of globe in advertising and there build a positive, emotional relationship with our customers”, so Franz Herter put the target for the project.

He sees the IT infrastructure as a basis for such pioneering innovations. Installed are the systems today not only in the stores but also in restaurants and gas stations. All content is centrally developed and made available to the users. This has one developed its own system for Globe content amazingly simple way and manner can be collected and updated. Future research in the own House between the DFKI (German Research Center for artificial intelligence, based in Kaiserslautern, Saarbrucken, Bremen and Berlin) and globe is a strategic partnership since 1 October 2008. DFKI is the leading research institution in Germany in the field of innovative software technology. To the two partners at the World Headquarters established together a new research laboratory spiral in St.

The innovative retail laboratory “, short IRL, researched, developed and tested innovative solutions in trade and logistics, especially the customers bring more benefits when shopping. This latest research findings in the field of innovative software systems, the artificial will Linked to intelligence, the human-technology interaction, of wireless sensor networks, mobile broadband and the Internet of things and services to innovative sales and shopping assistance systems. To the operation of this new laboratory with 500 sqm area will fund an endowed chair and a DFKI research team globe for three years. The VMI: The VMI is a consortium of companies from industry, trade and services and wants to help out in supermarkets and specialty stores out of the dilemma of information overload. The Association carries out scientific studies and thus identifies trends for future-oriented merchandising at the point of sale.

SoIT Management

On 28 and 29 October 2011 in the Kiel Centre of innovation and technology (Fawn) the meeting point in the North for royalty-free solutions, the Kiel Linux days, have their place for those who are interested in open source and Linux. This year Kiel will inform soIT in the Kitz, back innovation and technology centre, with numerous presentations to projects and interesting IT topics about current developments. In the accompanying exhibition presents soIT your solutions and services to open source applications. At the October 2011 shows Frank Dohrn, CEO soIT 14:30 talk invoice processing with Alfresco”ways of optimization in the everyday. His contribution addresses the issues enterprise content management (ECM), document management, collaboration, records management, knowledge management, Web content management, and invoice processing with free software on.

At 16:00 Karsten Borgwaldt, senior are consultant soIT, with the presentation of open source E-mail archiving Means-based solution look at how mails are archived simply and quickly and easily restored from the archive. In addition to the lectures presented soIT royalty-free solutions for operational use in the accompanying exhibition. As a solution provider for the middle class shows soIT open source applications for almost all areas of IT in the enterprise. Interested companies will have the opportunity in detail about topics such as field-proven solutions for warehouse management, documents notify mail archiving, groupware and ERP applications, data backup, management and infrastructure solutions and to enter into discussion exchanges with the experts. “Who wants to know more about current issues and trends in open source know and want to live, is here precisely the right place”, to Bernt Penderak, Managing Director of soIT GmbH and added: we have found a clear upward trend in the last few years and look forward to this year’s event in Kiel “. About soIT soIT GmbH, software and system House in Lubeck, brings over 20 years of experience in the areas of software development and consulting on all major platforms including Windows, UNIX and Linux. soIT convinces with high expertise, comprehensive service and practice-oriented know-how transfer. The long-term customers include leading companies in the automotive industry, auto parts and plumbing supplies, as well as other industries.

The services range from interface programming system technology to individual solutions. Is based on the own products and solutions in the areas of customer relationship manage-ment, enterprise resource planning and inventory management, as well as open-source developments. The solutions help to improve work processes within the company, to build fast communication channels, and to provide comprehensive information both inside and field sales as customers, suppliers and partners. Furthermore, management and archiving, ICT is soIT as a system integrator in the fields of documents and IT security is active. Starting point are hardware based on standard technologies and software solutions from leading vendors like Alfresco Software Ltd, Citrix Systems GmbH, IBM Germany GmbH, Kaspersky Labs GmbH, wincor Nixdorf International GmbH, which cover not only systems and integrate, but also contribute to business process optimization.

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