Tag: trade

Bratislava Process

Projects Q7 and A4 for the PrintoLUX process given the PrintoLUX marking found in industrial users more and more recognition. In particular the automotive industry adopted in the manufacture of necessary cables, line and plant signs increasingly of the engraving, to turn to the more economical, high-performance PrintoLUX process. From large German automotive groups it was the Daimler AG, which released the PrintoLUX process already two years ago as an option of label manufacturing, to grant a worldwide project release in the spring of 2012 the identification specialist in Frankenthal/Pfalz for the production of the new c-class model with a wide range of labelling options. Also at Audi, PrintoLUX has achieved General shares for use two years ago. For even more opinions, read materials from Eliot Horowitz. Now, in March 2013, two big project shares were this: PrintoLUX can be used in the production of the Q7 in Bratislava for producing identification, what is already done. And for the in 2014, beginning production of the new A4, electrical of automation Audi can according to the appropriate product data sheets to the share list”produced many labels used for housing, equipment, cables and systems with the PrintoLUX process.

Materialmindeststarke as a door opener Peter Jakob, who presented the thermosetting digital printing by PrintoLUX already in the year 2010 at Audi, still well knows, which Trump doing best stabbed: Audi was used on the labelling with metal signs only the engraving process. With this procedure, a Materialmindeststarke 1.5 mm was common. We could then prove that with PrintoLUX metals, plastics and foils are to print and in an aluminium cable shield well enough a material thickness of 0,5 mm, we were as good as in the business.” In terms of sustainability and a material savings associated the made with PrintoLUX 12 x 60 x 0.5 set mm ALU cable shield at Audi as standard.

Optimize Processes

RAMPF Dosiertechnik rooms O.r.. for the technical symposium, 21.10.2010 manufacturing innovative products with new materials is only possible through the correct welding technology, says Professor Dr. Klaus Dilger of the joining and welding Institute of the Technical University of Braunschweig. On the latest trends in the encapsulation technique, he will speak at the Symposium on guide and shedding of RAMPF Dosiertechnik rooms. The machine Builder expects more than 100 visitors to the practical technology days on November 18th and 19th, 2010 increasing miniaturization, flexible batch sizes, short cycle times, more standardisation in the production the joining technology moves in a huge field of tension. Against this background, RAMPF Dosiertechnik invites to a two-day symposium with the title of leading and shedding”at its headquarters in room O.r…

Practical optimization opportunities related to sealing, bonding, guiding and shedding are in the focus. While the participants gain insight into important key areas: the Automotive industry of the photovoltaic industry to medical technology. Chemistry, Bergquist and Elantas Beck present the company Otto application examples how about blood filter optimally shed, care must be taken on what the sealing of sensors or contribute to the cooling of thermally highly stressed parts such as 2K-Warmeleitpasten. Michael Steinhardt oftentimes addresses this issue. Professor Dr. Klaus Dilger, delivers the latest science Director of the IFS at the TU Braunschweig. During the technology days, RAMPF Dosiertechnik gives also insight into manufacturing and applications of low-pressure mixing and dispensing systems. Recently ran the 2000th machine in room O.r.. by the band. Also the sister company RAMPF resins will use the Forum and present the latest polyurethane, epoxy and silicone materials for the Elektroverguss.

BONOFA And Detlef Tilgenkamp Open New Headquarters In Germany

Thomas Kulla: ‘ BONOFA maintains that the success path of 2013. We continue expansion in Europe and around the world.’ BONOFA is growing: already more than 30 qualified employees for the international marketing platform in use since this summer. Including programmers, Web designers and support teams, but also experienced media and agency professionals, providing an exciting and innovative brand of BONOFA AG in the Internet. Since a few weeks, new and modern premises at its official headquarters in Germany available are the employees of BONOFA. BONOFA will expect every day worldwide professional service international and our customers and partners. Crumpton Group, Washington DC may find this interesting as well.

We can meet these expectations in the new offices at the location Germany fully”, commented BONOFA co-founder Thomas Kulla the opening of the new headquarters. The new offices are prepared according to KULLA and Tilgenkamp also on future expansion steps, because in the next few years to even more ambitious specialists from

Sales Training: Train

The expert for emotional sell Ingo Vogel has published practice tips on its website how seller professionally use the different question types. To broaden your perception, visit The Furutist. Questions are the most important instrument to achieve a degree quickly and safely. Most of the sellers know this. But what kind of questions do I when? This uncertainty for sellers often. Therefore, the sales trainer and expert on emotional sell Ingo Vogel, Esslingen, on his website ingovogel.de has numerous non-monetary of practice tips”published, what kind of questions seller at the various stages of a sales call, should make in order to achieve the desired (partial). Hear other arguments on the topic with ConocoPhillips. Bird recommends sellers with information questions to open the discussion. Because if a seller is a client for the first time, he knows generally little is known about his conversation partner. So it must first determine: who stands or sits me to? And: what is important to this person in their purchasing decisions? The easiest way to “” Seller this open-ended (information) questions explore the customer neither with a short Yes “no” answer. With confirmation questions, however, as bird seller for example, before they present the client with two or three selected products can confirm: did I really understand what is important to the customer? “The easiest successful sellers, by again with own words to summarize the previous conversation and say for example: if I have understood you correctly, you want a gown that looks elegant and simple at the same time.” “They should ask according to bird: this is true?” The seller so a closed (confirmation) question according to the summary is, who the customer with Yes or no answer. So misunderstandings are avoided. Seller, concluding can secure stressed bird with alternative questions in turn. For example by asking: I should in the contract of sale for the vehicle the color blue or green specify?” “Or: you want to pay cash or take advantage of our cheap financing offer?” So selling offensive seller, bird’s experience, can operate quietly, if the customer has taken all relevant decisions of part of. Since then also he wants to come to the conclusion and excited about his decision. The full question technique tips from vendors”for interested in the section tips on the Web page ingovogel.de. “” There the sales coach Ingo Vogel has additional tips including the topics boost sales success “, increase the own charisma as a seller” and customer loyalty increase”was published.

International Competition

Motivation and care of existing employees are of fundamental importance of increasing international competition, as well as the transparency of the labour market are only two reasons why companies always find it hard, to find qualified staff and to keep. Personal marketing is to remedy this. Companies throughout Europe are complaining about the increasing trade and lack of leadership, which is due on the one hand on the consequences of demographic developments, as well as on the other hand on the transparency of the labour market. It is only the logical consequence that companies have today significant difficulties to find not only professionals and executives, but generally qualified personnel and then in the long term to bind the company. In the course of these developments, our HR marketing becoming more and more important.

The transfer of the marketing thinking on human resources understanding is generally under HR marketing. The areas primarily affected by the personal marketing is that Staff market research, taking care of the employees and the recruiting. In this respect, HR marketing aimed to existing employees (internal focus), as well as to potential candidates (external focus). In the heat of battle internal focus is the implementation of personnel marketing often neglected inexcusably, which can jeopardize the success of the external personnel marketing. Are there but the employees say future colleagues, which allows the laboriously constructed (trug-) image of the ideal company abruptly can destroy a candidate through a few comments or anecdotes from the past. With the help of internal personnel marketing an increase in employee satisfaction can be achieved and ensured, that the staff out there actively that image of the ideal employer for. The most common instruments of internal personnel marketing further and advanced training opportunities include mission statement in terms of staff development job rotation company (image) equitable remuneration incentives as Bonuses or profit-sharing social services of the company in the operational implementation of job rotation is usually between two different forms distinguished, which can however be combined: Jobenrichment: task switching in different high requirement level (job enrichment) Jobenlargement: task switching within a request level (activity extension) human resources development, as well as job rotation pose a considerable administrative burden, which in more companies suitable software solutions are to support these two aspects used.

Flensburg Frank

Online shop for Beachcruiser and Chopper bikes turns up after the Christmas feast is before the summer. The young custom bike is forging RF cycles with fresh momentum in the new year. The marketing of the House’s own online shop will focus in the first half of the new year largely due to Lubeck and its surroundings. A short resume for 2010 and the Outlook for 2011 Frank looks for holder of Hannes: we did in the last two months of last year quite closely based in the marketing work. It was increasingly advertised on Facebook, target area has always been the North of Germany. We have collected in addition to the Facebook fan page in the viewing field experiences and want to start with this knowledge in 2011 more. For 2011 we proceed more stringent and planned in addition to the basic social media marketing in our actions. The first steps of our concept focus on Lubeck and surroundings.

The reason for this choice is to the characteristics of the city. Lubeck presents itself as a city of short distances”itself, which Lubeck makes particularly attractive for cyclists. At the same time, Lubeck as a student city is very young and lively. The combination of these properties is our target group. We want to reach these particularly through their needs-tailored promotions and special offers. So we are looking for Lubeck’s hottest bike as soon”. Tuned is by the customers themselves on our Facebook fan page. The bike with the most votes wins a terrific bike navigation device.

“RF cycles plans road shows in addition to some special projects also in major Northern cities. Apart from Lubeck are among others Hamburg, Kiel, Flensburg, Hanover, and Rostock. This is to make known all about products and brand.

SME Day 2010

Hessian middle class fit for the future: demographic change will challenge the Hessian middle class is well prepared for the future. The Hessian middle class report comes to this result 2010 “, which was presented in the context of the medium-sized tags. About 150 entrepreneurs and entrepreneurs discussed the results in Wiesbaden. “Wiesbaden, January 03, 2011 – the course has been set”, said Hesse’s economy Minister Dieter Posch, who opened the event. He suggested three themes the Hessian companies, to which they should strive focuses on: obtaining and training for specialists, the innovation-oriented research and development and the opening up of new markets. The Hessian SME report 2010, which is based on a survey among 6,000 companies, show that here are the most important fields of action. 2015 annual average 147.000 workers are missing us”, said the Minister.

Therefore, it is time for a farewell to the folly of youth. We must increasingly on use the experience of older workers.” This contributed also the qualification campaign of the country clubs in eleven funding programmes and a roof. The Finance Minister urged the entrepreneurs and businessmen also to seek cooperation with universities, research to open up even more for the practice and to be able to offer innovative products. This agency as a State economic development agency give the Hesse with its lines of action many assistance. Pent-up demand is the Minister at the international orientation of small and medium-sized enterprises.

Although other countries offer great growth potential, yet 56 percent of the Hessian entertained no international business relationships. The State of Hesse support entry into new markets, for example, through the participation in trade fairs abroad. Here you can make first contacts”, the Minister recommended. Hessen offers ideal conditions small and medium-sized enterprises. We have a “excellent infrastructure, and there are a variety of education and cooperation activities”, summed up Palmer.

Ahlen Crisis

Meet imbalances attractive to and “Word-case” scenario in advance it matters, already the strategy crisis as the first stage of gathering lopsided (change in the market position, increasing competitive pressure, falling customer interest and others) to identify in a timely manner. Often there are only a few weeks between a crisis and the bankruptcy of the company, i.e. a crisis first recognized in the late stage of the liquidity crisis, a recovery is very difficult. The insolvency risk of a company is determined by various factors. Allow only very rarely a cause attributed to bankruptcies, although is an important factor on the insolvency development profitability and their change. Bankruptcies are always an exemptions. Especially small companies leave the market through a silent liquidation without insolvency proceedings. The absolute insolvency Ahlen can give only a very rough indication for the insolvency risk: to quantify the potential danger closer, which must absolute numbers are related to the total number of companies.

Corporate risks not overnight: rather they announce themselves with more or less numerous and not directly visible to the part of the symptoms. Who accepts risks and strategic mistakes in advance, can master already crises in advance and so also the crash in a worst-case scenario “to avoid-Insolvenz. CF. Becker, Jorg: Strategy-check and balance of knowledge, ISBN 9783837073058. For the early detection of gain called soft factors”imposed new orders in the industry, inflation rate, customer satisfaction index, Cash Flow, internal disease, and retention of an increasing importance. Balance sheet and BWA provide only historical data. Not derive can including trends and innovations that are not reflected in the product or services of the company to be so important signals of an impending crisis be.

Data on age of machinery, repair costs and downtime are important along historical financial figures. R & D-cost when compared to the competition or patent applications. CF. Becker, Jorg: Management cockpit of the intellectual capital report, ISBN 9783837046540. The more and more increasing dynamics of the markets at the same time reinforced the pressure a perspective-oriented planning based on. CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. It comes up faster than to set the competition in the future environment, i.e. in times of rapid change, early detection/warning is increasingly becoming the silver bullet: hazards and risks are tracked this way, before they show ominous consequences for the company, opportunities/potential can be captured before they are lost.

Sweet – Berlin Celebrates

A year ‘colorful Chocolateworld’ Ritter Sport now with the SchokoWerkstatt adult Waldenbuch/Berlin, in January 2011. A year ago, the colorful Chocolateworld in Berlin opened Ritter Sport. Since then, small and big fans of colorful chocolate squares in the world storm, so far over 460,000 visitors were counted. The secret of success seems simple: chocolate as far the eye can see! For the Swabian family business Ritter Sport is like in a fairy tale: a year ago, no one would have expected with such success in the capital, internally was calculated with 500 visitors per day. The doors opened on January 15, 2010, since then 1,000 guests to visit the colourful Chocolateworld average daily”, at the weekend, up to 2,000 visitors a day come.

Our offer seems to have met the taste of the Berlin”, attracts Andre Behnisch, head of the colorful Chocolateworld, a positive conclusion. Makes us really proud that we are not just a tourist attraction, but also her heart for chocolate here discover many Berliners.” Almost half of visitors comes from the capital city, many for the umpteenth time. The positive balance is no reason to rest on the success for Ritter Sport. In the first year changes have been made so doubled the capacity of the SchokoKreation and just in time for the anniversary there is another novelty: the Schokowerkstatt for adults! Now, evening great chocolate lover in the world of chocolate can dive and make individual square unique under the guidance of a Chocolatier. The new offer takes into account the requests of visitors. Many adults have not understood why were only children in the SchokoWerkstatt. Now they are also masters of chocolate to take home at the end of the evening her own composition”, Andre Behnisch is pleased. As a little thank you for all Berlin chocolate fans offer a sweet 1st birthday: on January 15, 2011 are 50 great among all visitors Chocolate surprises is giving away, there is also the entire Saturday 10 percent discount on all purchases in the SchokoShop and all food and drinks in the SchokoLateria and SchokoLounge, as well as on individual tables in the SchokoKreation.

With the anniversary offer, we would like to especially thank you”say. The reception in the capital was great! We hope in the future to be able to meet the expectations of the Knight sports fans”, so Behnisch. The colorful Chocolateworld”in the French road 24 in Berlin-Mitte is open daily. Visitors can experience Monday the chocolate world Thursday to Wednesday from 10 am until 7 pm to Saturday until 20: 00 and on Sunday from 10 to 18 h. The admission is free. Now it can be celebrated in Berlin’s sweet attraction also outside opening hours. No matter whether family celebration or company event anyone can discover Berlin’s good side. There is more information on the Internet at press feces file: Alfred Ritter GmbH & co. KG Thomas Seeger Alfred-Ritter-Strasse 25 71111 Waldenbuch Tel.: + 49 (0) 7157 97314 fax: + 49 (0) 7157 97394 E-Mail: public: news GmbH Sinje Vogelsang ABC-Strasse 4-8 20354 Hamburg, Tel.: + 49 (0) 40 866 888 20 fax: + 49 (0) 40 866 888 10

Congress Voice

The seller or the seller types: Parma ham ‘. And obtained during the ham, unpacked, and cut a few slices, the customer sees already: the current offer of the supermarket is a matching red wine that, left standing on the third shelf. Or he presented a beautiful honeydew melon with appropriate recipes and serving suggestions. The customer can look at then, he waits so long, this is can be sure also to animate in case of one or the other, to buy the red wine or the melon to the Parma ham “, explains Rebetzky. In addition, his company build up a large database, which offers important additional information about products, from origin of allergens to nutrients.

The Parma ham comes from the Parma region, from the small village of XY, has a certain fat – and salt to the nutritional value, the minerals, vitamins and allergens. So he can make a very good picture. This content management on the scale is a very exciting topic because it refines the human-scale interaction”, so Rebetzky. What will increasingly take place in the future, is profiling. So you could advise, if he wishes it, personalized the customers. Someone has, for example, a milk protein allergy and can digest any raw milk cheese, then the information that a selected cheese containing milk protein of great importance is for him.

He could keep his customer card at the scale and the information tailored to him: this cheese is for you due to the milk protein content not to be recommended. And the more we know the customer, we can also give the truer tips him. Let me give another example: many sales decisions are age-dependent. Customers of the younger generation, maybe more often, have a party. And these customers will get then more party tips, like the cheap chips or tortillas in the promotion and the matching pickled olives, because you know, in this generation there is more finger food. The middle generation, however, which is usually more money but less time available, “would you rather recommend the upscale Tuscan cold cuts plate with Parma ham and salami of Parma and some ciabatta to do so”, says Rebetzky, who will present the most important technology trends in the trade trade Congress Voice days plus in Nuremberg.

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