Practical of communication and the media in health, it is turned toward practical excellent of the state and its public politics, where its principal actors are: Minister of health, governors, mayors, advice of health, university, Ongs, among others institutions. The health to exemplificar here as promotion, prevention, could be propagated and ' ' midiada' ' , thus placed in circulation for the varied medias of mass in our country. If it cannot stifle the fact of that to say in health and media is also to speak in inaquality of the ways of access to the communication, but at the same time has of if standing out that never it had so varied technologies and supports of the communication, as well as speech on the health in the media. It is important to stand out the great diversividade, the example of the opened television, where research demonstrates that 90% of the population possess a device of television in house, being that this has a great impact and abrangncia in the construction of imaginary social of all a population. The subject common man will have all to be an important interlocutor of this process, has seen that all the comucacional articulation in the actions of health, if comes back toward this. In a televising propaganda for example, the educative advertising becomes ' ' fidiciary office to pblico' ' the one that if it destines, the example saying in them: ' ' Who goes to die is the mosquito and not voc' ' , the viewer, understands that this phrase is come back toward the combat to the mosquito of the affection, either not leaving backwater, making cleanness of the yard, and that this model of prevention and promotion of midiatizada health, took to the public the conscience of that fighting the mosquito, we are in preventing of the illness the Affection.