Today we live a true technological revolution, where each time more the common citizens have access to some digital use. in this scene where the consumers have more options of what never, they also wait more than its suppliers of services. Innovative products and services and personalization are desire object, but, above all, the users want simplicity and easiness of use of these new devices. ' ' Today he is very difficult to imagine some digital use that already is not incorporated the cellular one, or then in ways of being integrated. When allowing access to the consumer by means of friendly interfaces the vestibules of services and digital contents, these devices effectively foment the consumption saw cellular and guarantee to the operators the satisfaction of the consumer and its consequent fidelizao.
But, so far, the experience is disappointing for the consumers, who have to pass for a vast gamma of interfaces, contents and services to find something relevante' ' , Stephen says Krajewski, global director of the Amdocs, supplying multinational company of software and services for the area of telecommunications. To have success in this scene, the suppliers of telecommunications have to innovate. With the current competitiveness of the market, where the new competitors are agile and innovative (as, for example, Google, Yahoo, Microsoft, among others), she is necessary to provide the satisfaction of the customer to guarantee its fidelizao. In this new it was digital, the Amdocs is leader in personalization solutions and can help the operators to offer an integrated set of convergent services that provide the satisfaction of the customers. One of the success examples is the customizao service self-service of the Amdocs Interactive. In it, each time that the user has access the Internet, in its display appears a new suitable Home Page on the basis of the previous use. This service of personalization is automatic and it does not demand no additional action on the part of the customers.