What is the place we run design in our business? It is difficult to consider the real situation, which remains today the Russian market of graphic design. Veer offers specific design services printing companies as a response to unformed desire of the customer "make me beautiful" – this is a field in which the search for adequate, life-saving decisions, embodied in the design. For more information see Robert L. Carter. Decisions, which are based on an understanding that design, even business cards or booklet – it's just the goods and services that facilitate the sales of other goods and services. The correct choice of the necessary and sufficient design – the basic condition of the transformation of design in a normal business – a tool to conditions gradually returning to normal (ie, tending to the worldwide norm) of the economy. Finally, and we design is becoming a real weapon of competition: the company wants to avoid an opponent and creates a more vivid packaging their goods. The company wants to go to foreign investors is not a homegrown squalid logo painted in the early 90's. We can say that the services of designers are now still in demand, and the market design so far only begins to acquire a civilized form.
On actual fact, the design is simple, finally, a place integral link in the system of commercial communications. Today graphic design (including corporate identity, label and packaging, advertising graphics) – is the basis of market design in our country. Until recently it was believed that a trademark must be constant and recognizable – and this is its main advantage. In recent years, and we (and the world is much earlier) triumphed opposite approach: if you want your sign is not out of date and respond to changing living conditions, market and fashion, then it must change every five years. On the wave of economic growth and increasing Russian market design competition gradually acquires the structure inherent in developed countries.
In the near future we should expect that will increase the interest of Western specialists in the Russian market design. Fashion for the design seized by Russia in a time when the world is experiencing a crisis of demand for design services. For example, the aggregate turnover of the 100 largest British companies, specializing in the design of brands, declined in 2001 to 10%, and staff designers working in these companies decreased from 3000 to 2500. It is not excluded that part of freeing up a lot of designers will find jobs in the Russian market design. If it happens, the result is unpredictable: this how can destabilize the world of our design, and finally lead to a sense of Russian corporations and designers to normalize the situation in the market design. No need to praise our designers – among professionals They are not the majority. Do not be afraid of our designers – they know their work is no worse than others by our experts. In the bulk, they are the same equal inhabitants of the Russian business world, like everyone else – managers, technicians, craftsmen. Therefore, if you do not mystify their activities, it becomes quite obvious that the problem of effective design as urgent and solvable in a general way, as, for example, the problem of effective management.
Self-adhesive vinyl film. These materials vary in the type of surface (glossy / matte) and the properties of adhesive systems (DC bonding / easily removable). They are used for printing advertising graphics, making signs and systems of orientation, registration of trade and exhibition halls. Subject to any rules in their pre- preparation of vinyl films, compared with polyester is much more plastic and therefore easily applied to most types of surfaces that a consumer can not help but appreciate. Of course, binding activity is to clean the surface from dust, grease and foreign chemicals before gluing. Meticulous fulfillment of this condition ensures quality bonding of any type self-adhesive material, but surface contamination can lead to a weakening of the adhesive properties of the film, or even to its complete rejection. Permanent bonding adhesive systems provide reliable and long-term film adhesion to the surface.
Properties of the adhesive system allows easy removal to remove material from the surface without damage and perekleit it again (in case of an error in applying the film on the bearing surface). "Easy removal" to avoid blisters and swelling glued on the surface of the material. It must be noted, moreover, that work with the film at its full separation from the substrate is greatly facilitated by reduced adhesion. Self-adhesive without adhesive, adhere to any smooth surface due to static electricity. This material is very convenient, since it is easily and completely removed from the surface application, and can be repeatedly transferred from one place to another with no loss of adhesive qualities.
Many companies now have a panic. As the potential market for goods and services, management of companies trying to cut costs. And this is the right move! In order to successfully survive the complex economic times to cut funding for any program. In particular those that are not linked directly to production and sales. Why not reduce the cost of production, and marketing products? It's very simple! This is the fundamental mechanisms of functioning of any business. If you stop producing products or perform services, the company simply will not have the external resources for profit. Once the finance company will be depleted, it will be forced to sell their property.
What next? Obviously no good! On the other hand can reduce the cost of sales related to advertising and marketing activities. Why? During the difficult economic situation, the fight for customers is becoming stronger. Magnified the competition! In such a situation by no means impossible to reduce the extent of marketing activities and reduce them. Another thing that should reevaluate some of the marketing plans. Perhaps if you had not previously used by marketing services from outside, it is worth thinking about them.
It may be necessary transfer management of the advertising company to another firm. Requires an extremely effective marketing! Only in this way and not otherwise possible to continue the development, when all around were losing money! Properly thought-out marketing strategy can increase sales by 70 percent or more! In fact, the crisis should be seen as an opportunity. The crisis brings not only a danger. Other leaders such as Rick Garcia CBS offer similar insights. It opens up new markets. Company management will have to seek new ways to increase sales. Of course, most people panic and start to systematically look for opportunities Such a huge number of opportunities in marketing, using them, you can greatly increase sales of products or services. During the crisis is to analyze all past marketing strategy. Perhaps we should make a re-branding and corporate identity change. In addition more attention should be draw on the naming and slogans used by the company. Right now you have the opportunity to change things radically. Today, when so required, you can get new opportunities to increase sales. Such opportunities can be searched independently, using its service marketing. But as practice shows much better instruct how to search for new marketing opportunities for professionals who work exclusively in the field of marketing. These professionals have devoted themselves to marketing and understand its nuances. They will be able to "fresh" eyes to look at marketing your company. Come up with great marketing texts that will be work for you. It is only necessary to find such experts.
The most effective magazines, working for the advertiser, and bringing new customers are publishing publishers 'Business World'. From the experience of many companies involved in over ten years of his reklomirovaniem product in the media (the media), we can clearly distinguish the most popular editions and in demand by the consumer, and occupying the top niche in a number of popular magazines and newspapers in Moscow and Moscow region Advertiser: 1. 'Products and Prices' 2. 'Decoration & Repair' For many years, these publications gained momentum in terms of performance over the entire profile of activity around us, related companies and holdings. Most companies conducting marketing over the effectiveness of a particular edition of the increasingly inclined to the above journals.
Many people believe that advertising on the Internet offers far more efficiency than the media, but despite fairly thriving in our country and abroad on the Internet, not everyone and to this day have a computer at home or, more precisely, not all age category of citizens (our parents, grandparents, and a percentage of the younger generation) are not faced such a challenge to master the computer virtual spaces. In view of the kind of their studies, work, most people probably will not soon a necessity and the need to have on hand this magical wand-vyruchalochku.A therefore refuse advertisements in newspapers and magazines and go completely on the Internet, not the solution to the problem, because the Internet and media are closely related to each other as man found in a magazine ad or a module that other firms will see and address online sayta.A likelihood that podrebitel stumble on your site is very small – one in a million. If, of course, it does not advance on the key demands in the search engines: Yandex (Yandex), Rambler (Rambler), Mail.ru, Google, Yahoo, Aport, Web Alta (Alta Web). All this is necessary so that the client saw you .V any site, like any home it all starts with fudnamenta and whether he pledged, will depend on its future. Subtleties to create a site very many, this is a true science. Also very effective advertising for all kinds of souvenirs:: pens, key chains, umbrellas, t-shirts. Print logo and information about your company, presented to the client will increase the company's image and will serve as a good reminder of her.
The business world is volatile and mobile, the changes in the market dictate the need for new and operational solutions to problems in marketing and advertising. Need to find its niche in the constantly changing requests consumers and competitors' responses. Many of the issues that determine the profitability of the company, "sweeping" of CEOs. Not always exist in the company's marketing and advertising department is able to respond quickly to changing market conditions. Because the market is changing every minute. Planning an advertising campaign is a logical sequence of actions aimed at setting objectives, identifying solving tools and a plan of assigned tasks. Theoretically, the process is simple and includes an overview of the situation, the formalization of guidelines suggesting the problem of where and how to advertise your product or services, making decisions about how to perform these tasks? Advertising agency will help you in planning and cost estimates to implement these decisions.
But the problem is that the subject of an advertising campaign, and simple theoretically, in practice, as it turns out great challenge. The main reason for the difficulties of planning an advertising campaign is the difficulty of choosing from the existing wealth of options for solving the problem most optimal solution. Advertising agency will not leave you alone with the problem of implementation of your promotional ideas. Have you noticed that, despite the attractive design, your advertising does not work? So what's the deal? May be in this ad lacks the most important – a strong ideological or creative foundations that can "hook" to intrigue consumers? Creating such a framework, in an advertising campaign, a bright creative concept – One of our main specialties you can be sure that it will be done in a professional manner at all stages of its creation from the creative concept to delivery of finished products. At your service: Development and support the campaign.
Market analysis and marketing research. Graphic design, corporate style. Creation and promotion of the brand. Design and printing of printing. Selection and production of souvenirs products. Organization of corporate events. Creating Web sites with content management system (CMS) Organization of holidays. Organizing Show Programs. Design and placement of outdoor advertising. Creative concept – Creative (From Lat. Creatio – creation, creation) – the process of creating original, innovative creative ideas. A unique idea, which forms the basis of total advertising and marketing campaign. Develop creative concept actually reduced to the creation of its separate components – a document with a logical and factual justification, slogan, sketches of advertisement (print ads, website design, printing, infomercial script, and so e). that will bring home the idea to the broadest audience of different communicative means. Full service advertising agency – creative approach to every case. Advertising agencies are a bright idea, and most importantly, to realize it in a dignified manner. Only one right word can turn the life of your company in a new direction. And lead to a stunning success in the advertising campaign.