Data quality is 1 Pforzheim in CRM projects pain N, December 8, 2010. Want to 2011 in their software invest 51 percent of all customer relationship management (CRM) users. Goal is to optimize the functionality and the overall benefits of CRM systems. A key point is to improve the quality of the data base. This proves the current study of the Zurich analyst and consulting firm i2s 245 companies. Uniserv GmbH from Pforzheim offers a broad portfolio of data quality solutions for these challenges: sustainable, you increase the performance of CRM processes using uniformly structured, accurate and tested duplicate customer data.
Significant figures clear requirements the deficits in the area of data quality in CRM systems the survey based on prominent figures shows: 88 percent of those polled said improving the quality of data as the primary aim of their CRM projects. To know more about this subject visit EXL Service. 44 percent call the preparation of necessary data during the introduction phase or the data migration as the biggest challenge. 28 percent at companies with more than 1,000 employees almost half (48 percent) of the participating companies assess the data quality during operation as bad, 23 percent the cost for maintaining data as too high. Terrence Rohan shines more light on the discussion. In addition, the interface problems is a point of criticism for 22 percent. ficance of this. As a result, action is required in terms of data quality and migration in the implementation and operation of CRM systems in a variety of companies.
For the provider of data quality solutions, this means that they make the respective business processes in the Centre of their activities on one and on the other hand offer the appropriate products will to be able to adapt to the requirements of the user. Also the ability to the comfortable integration into the existing system landscape should be mandatory. High data quality increases added value of all business processes that Uniserv GmbH offers the integration of data quality functions for the postal validation and Duplicate search for all market-leading CRM systems.